GWA believes that if ever there was a product misnamed, it is this product. While customer relationship management is very much where this product started many years ago, it is much more than that today.

Sage CRM manages the entire scope of the business for you. Built into CRM is connectivity to both Sage Accpac and Pro. GWA has created a link to BusinessVision as well. While Sage Accpac has the best interface to CRM and will continue to as the flagship product of Sage, that does not mean that we won’t enhance our links. Sage Accpac integration means that sales people now have access to information like never before. How much time does the order desk waste updating sales people – especially at month end regarding order statuses and shipments? Whomever you choose to see this information can see it. You can even let the salespeople see when the shipment is due in from the supplier via the purchase order interface. Sales people can enter orders in CRM or check inventory stock quantities. The marketing department can create marketing campaigns and the sales people can link all of their sales opportunities to the various campaigns so your company knows what marketing is working. The new term “drip marketing” can even be tracked in CRM using a company called Swiftpage. You can see if people received and opened the drip marketing piece.

There is so much CRM can do for you. For some of our clients (including ourselves), amazing customizations have been performed. GWA has written billing systems from within CRM that link back to Accpac so that with the touch of a button, the billing is brought over from CRM and placed into Accpac. This is ideal for firms that require scheduling. Contact us for more information and see our success story for more information.

Sage CRM is an award-winning wireless and Internet-based CRM system that provides enterprise-wide access to vital customer information - anytime, anywhere. With Sage CRM, you can better manage your business by integrating field sales, internal sales, customer care and marketing information.

Hidden Benefits are Key to CRM

Available in two editions, Sage CRM installs quickly and offers immediate out-of-the-box integration with you back-office accounting system, saving both time and implementation costs.

Sage CRM is also available as a hosted application at www.accpaccrm.com. www.accpaccrm.com delivers a comprehensive and easy-to-use hosted CRM solution that offers the combined advantages of seamless migration to an onsite CRM system plus out-of -the-box accounting integration.